Hypertension - Multiple Layers of Therapy Cover all Eventualities

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Price: $15,200.00

Publication Date: 2005-12-19

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Hypertension is a deadly disease and an important global public health challenge. Datamonitor estimates that there are currently 192m people with hypertension in the seven major markets, and this number is set to rise to 212m by 2015. Yet, a significant fraction of this sizeable patient pool remains undiagnosed or aborts treatment, considerably limiting the size of the market.


Scope

  • Analysis of diagnosis, treatment and blood pressure control rates for the hypertensive population
  • Assessment of the extent to which physicians treat sub-populations differently
  • Examination of the use of combination therapy, drug classes and brands across the hypertensive sub-populations
  • Evaluation of future prescribing trends and the potential of novel antihypertensive therapies

  • Report Highlights
    There is a significant proportion of patients who drop out of antihypertensive therapy prematurely. These therapy drop-outs substantially limit market size. To reduce concomitant loss of potential revenue, drug manufacturers must sustain aggressive awareness campaigns designed to help patients understand that hypertension is a deadly disease.

    There is space for novel antihypertensive therapies in the hypertension market. The overwhelming majority of patients are receiving multiple layers of therapy to control their hypertension, but combination therapy does not sit well with many patients, as the drugs are costly and often have side effects.

    Physicians are generally aware of developmental antihypertensive therapies but appear reluctant to administer them to their own consulting population.


    Reasons to Purchase

  • Identify the most lucrative target niche populations for developmental products
  • Understand how to position new antihypertensive therapies
  • Gain insight into prescribing patterns and physician opinions on current treatment paradigms
  • Table of Contents

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